OVERVIEW
The Market Intelligence Cell, established under HADP Project #04 titled “Strengthening Agricultural Marketing in the UT of Jammu and Kashmir,” serves as a strategic knowledge and data hub dedicated to enhancing market transparency, price forecasting, and informed decision-making across the agri-value chain. Operating under the aegis of the Holistic Agriculture Development Programme (HADP), the cell systematically collects, analyzes, and disseminates real-time data on market arrivals, prices, supply-demand trends, and consumer behavior for key agricultural commodities across the Union Territory. Leveraging advanced data analytics, digital dashboards, and predictive modeling tools, the cell empowers farmers, FPOs, traders, and policymakers with actionable insights to optimize marketing strategies, minimize post-harvest losses, and secure better price realization. By facilitating evidence-based planning and fostering a data-driven marketing ecosystem, the Market Intelligence Cell plays a pivotal role in transforming the agricultural marketing landscape of Jammu and Kashmir into a more competitive, resilient, and farmer-centric system.
AIM & SCOPE
FORECASTS
The Market Intelligence Cell (MIC) under HADP aims to provide accurate market forecasts, price trends, and real-time advisories to support informed decision-making for farmers, traders, and policymakers in Jammu and Kashmir.
FARM ADVISORY
It focuses on enhancing farmers' income and improving market efficiency by bridging the information gap between agricultural production and market demand.
DATA ANALYSIS
The MIC systematically collects, analyzes, and disseminates data on prices, arrivals, production estimates, and trade patterns of major agricultural commodities.
MARKET INSIGHTS
It supports marketing strategy formulation, price realization improvement, and risk mitigation through predictive analytics, econometric modeling, and digital platforms.
EMPOWERMENT
The Cell strives to build a transparent, resilient, and technology-driven agicultural marketing system, empowering all stakeholders across the agri-value chain.